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Snow

Sponsored · Exhibit 01 · Desk Drawer Pen

Whitening that rides along in your bag, your desk drawer, your coffee break.

The Teeth Whitening Pen has a clean, controlled tip that puts product exactly where you want it. No strips, no trays, no mess. Brush on and go. Toss it in your bag, keep it at your desk, use it after coffee.

Whitening that fits your life, not a dentist chair.

Teeth Whitening Pen
Brush on and go

Brush on and go

No strips, no trays, no mess

TRYSNOW.COM

Teeth Whitening Pen

Shop the pen
Format
Product hero
Persona
Coffee drinker who wants whitening without trays
Reason to buy
No dentist chair
Funnel stage
Top of funnel
Product
Teeth Whitening Pen
Lands on
Landing page

Why it should work. The pen is the easiest product to show in use: a tip, a bag, a desk. It answers the tray objection in one picture.

Tests. Whether a portable, no-mess angle beats a results angle with cold audiences.

Snow

Sponsored · Exhibit 02 · Tube Subscription Seal

Same tube, every month, with free shipping on subscription orders.

Nano-Hydroxyapatite Toothpaste gently polishes and lifts surface stains to leave teeth feeling smooth, clean, and visibly brighter. It is built for coffee, tea, and wine drinkers who want a brighter daily foundation.

Subscribe and save every month. All subscription orders ship free.

Nano-Hydroxyapatite Toothpaste
Subscribe & save 15% every month

Subscribe. Save. Ship free.

Nano-Hydroxyapatite Toothpaste $10.00

TRYSNOW.COM

Subscribe and save

Subscribe
Format
Offer on product photo
Persona
Daily brusher who wants a steady supply and free shipping
Reason to buy
Subscribe and save
Funnel stage
Bottom of funnel
Product
Nano-Hydroxyapatite Toothpaste
Lands on
Landing page

Why it should work. A low-priced daily product plus a recurring offer gives a warm audience a reason to commit now.

Tests. Offer-over-photo against the same product shown without an offer.

Snow

Sponsored · Exhibit 03 · Label Chips Toothpaste

Three ingredients to find on the label before you brush tonight.

10% Hydroxyapatite Toothpaste is a gentle, enamel-conscious formula made for everyday use. It is formulated with 10% Hydroxyapatite (HAp), a biomimetic mineral naturally found in tooth enamel, plus CoQ10, vitamins B6, B12, and C, coconut oil, and peppermint.

Ingredients backed by research. Beauty inspired by science.

10% Hydroxyapatite Toothpaste
Read the label, then brush
  1. 1Hydroxyapatite (HAp)
  2. 2Xylitol
  3. 3CoQ10 (Ubiquinone)

TRYSNOW.COM

10% Hydroxyapatite Toothpaste

Shop Toothpaste
Format
Product photo, ingredient chips
Persona
Ingredient-label reader comparing toothpastes
Reason to buy
Ingredients with research
Funnel stage
Middle of funnel
Product
10% Hydroxyapatite Toothpaste
Lands on
Landing page

Why it should work. People comparing toothpastes read ingredients. Numbered chips make the label scannable in a second.

Tests. Whether an ingredient-first creative lifts click-through among warm viewers.

Snow

Sponsored · Exhibit 04 · Diamond Series Menu

Professional whitening, minus the dentist chair.

Discover why the Diamond Series is one of the most loved teeth whitening kits available for home use. It is formulated with hydrogen peroxide and carbamide peroxide for visibly whiter teeth, and Hydroxyapatite to help support the appearance of healthy enamel.

We recommend using it for 21 consecutive days overall.

Professional whitening at home

SNOW® Diamond Series Teeth Whitening Kit | Professional Whitening at Home (3 Serums)

  • Hydrogen peroxide
  • Carbamide peroxide
  • Hydroxyapatite
  • Once a day for 9-30 minutes per session
SNOW® Diamond Series Teeth Whitening Kit | Professional Whitening at Home (3 Serums)

TRYSNOW.COM

Diamond Series Whitening Kit

Shop the kit
Format
Menu-card split, product photo
Persona
Shopper weighing a dentist visit against a home kit
Reason to buy
No dentist chair
Funnel stage
Middle of funnel
Product
SNOW® Diamond Series Teeth Whitening Kit | Professional Whitening at Home (3 Serums)
Lands on
Landing page

Why it should work. The menu card turns a long description into four lines a shopper can compare to what a dentist offers.

Tests. A routine-focused creative for the flagship kit against a hero shot.

Snow

Sponsored · Exhibit 05 · Mouthpiece Warranty

Your brightest smile, with a light on it and a warranty behind it.

Millions of mouthpieces sold worldwide, and our advanced LED light technology supports whitening serums and strips for stain removal. We stand behind it with a results guarantee and a 2-year warranty on mouthpiece electronics.

Compatible with any device, anytime, anywhere.

SNOW® LED Teeth Whitening Mouthpiece
Results guarantee

Light up your brightest smile

TRYSNOW.COM

LED Whitening Mouthpiece

Shop the mouthpiece
Format
Full-bleed photo
Persona
Gadget-minded shopper wary of buying a device
Reason to buy
Money back guarantee
Funnel stage
Top of funnel
Product
SNOW® LED Teeth Whitening Mouthpiece
Lands on
Landing page

Why it should work. A device is a bigger purchase than a pen. Leading with the guarantee and warranty lowers the risk.

Tests. Risk-reversal copy against feature copy for the device.

Snow

Sponsored · Exhibit 06 · Purple Collection Trio

Big night coming? Meet the purple shelf.

Explore our Purple Collection to instantly brighten your smile before life’s big occasions. Purple Serum, Purple Color Correcting Toothpaste Tablets and Purple Teeth Whitening Powder bring Color Correcting Technology three different ways.

Instant Brightening Boost, your way.

Purple Serum

Purple Serum

Toothpaste Tablets

Toothpaste Tablets

Purple Powder

Purple Powder

Purple before the big occasion

Color Correcting Technology

TRYSNOW.COM

Explore Purple

Explore Purple
Format
Three-photo collage
Persona
Shopper with a wedding or party on the calendar
Reason to buy
Smile as accessory
Funnel stage
Top of funnel
Product
SNOW Purple Serum | Instant Brightening with Color Correcting Technology
Lands on
Landing page

Why it should work. Three formats in one frame show range and tie the purple line to a dated occasion.

Tests. Occasion framing against everyday framing for the purple line.

Snow

Sponsored · Native 01 · Nightstand Notes

Notes app, Sunday night: what is on my nightstand.

Overnight Teeth Whitening Pen: Hydrogen & Carbamide Peroxide, Potassium Nitrate and Hydroxyapatite (HAp) in one pen. We recommend brushing before you whiten, then pick up the pen.

Save this note, then shop the Overnight pen.

Overnight Teeth Whitening Pen

Notes

Notes: pen, brush, repeat

  • Pen on the nightstand
  • Peroxide plus potassium nitrate
  • Hydroxyapatite in the mix
  • Brush before I whiten

TRYSNOW.COM

Overnight Whitening Pen

Shop the pen
Format
Notes app over product photo
Persona
Night-routine person who keeps lists in a notes app
Reason to buy
Ingredients with research
Funnel stage
Middle of funnel
Product
Overnight Teeth Whitening Pen
Lands on
Landing page

Why it should work. A phone note reads like a personal list, not an ad, and carries the ingredient line without a lecture.

Tests. Native notes format against a polished photo for the overnight pen.

Snow

Sponsored · Native 02 · Group Chat Toothpaste

Wait, you switched toothpaste?

Nano-Hydroxyapatite Toothpaste is formulated with Nano-Hydroxyapatite (n-Ha), a biomimetic mineral naturally found in tooth enamel, plus coconut oil and peppermint. Coffee, tea and wine all stay on the menu.

Ingredients backed by research. Beauty inspired by science.

Jess

Coffee, tea, wine. Your move.

Nano-Hydroxyapatite Toothpaste

Coffee, tea, wine. I need a daily foundation.

Then Nano-Hydroxyapatite Toothpaste is built for you.

TRYSNOW.COM

Nano-Hydroxyapatite Paste

Shop Toothpaste
Format
Message thread with photo
Persona
Friend-group member who gets asked what they use
Reason to buy
Ingredients with research
Funnel stage
Middle of funnel
Product
Nano-Hydroxyapatite Toothpaste
Lands on
Landing page

Why it should work. Word-of-mouth framing: a friend asks, the answer is one line. It looks like a chat, not a banner.

Tests. Conversation format against the offer card for the same toothpaste.

Snow

Sponsored · Native 03 · Story Poll Showdown

Poll: what is in your bag after coffee?

Purple Teeth Whitening Powder with Color Correcting Technology: Hydroxyapatite (HAp), Blueberry Extract and Cocoa Extract. Or Teeth Whitening Pen: no strips, no trays, no mess. Vote in our story and tell us which one wins your morning.

Your smile is your most worn accessory.

Purple Teeth Whitening Powder
Teeth Whitening Pen

Powder or pen?

Purple Teeth Whitening PowderTeeth Whitening Pen

TRYSNOW.COM

Powder or Pen?

Shop Now
Format
Stories poll
Persona
Story-scrolling coffee drinker who likes choosing
Reason to buy
Smile as accessory
Funnel stage
Top of funnel
Product
Purple Teeth Whitening Powder
Lands on
Landing page

Why it should work. A two-option poll invites a tap and introduces two products in one placement.

Tests. Which format the audience picks first, to guide the next round of creative.

Snow

Sponsored · Native 04 · Saturday Camera Roll

Camera roll, Saturday evening: the review screenshots.

Over 15,500 five star reviews across SNOW® products. The Diamond Series Teeth Whitening Kit goes once a day for up to 3 weeks to gradually whiten your teeth. Camera roll rule: screenshot the routine before you start.

Save the routine. Shop the kit.

SNOW® Diamond Series Teeth Whitening Kit | Professional Whitening at Home (1 Serum)
RecentsSaturday
evening
Edit

Screenshot this before you buy

TRYSNOW.COM

Diamond Series Kit

Shop the kit
Format
Camera-roll share
Persona
Cautious buyer who screenshots before ordering
Reason to buy
Five-star reviews
Funnel stage
Middle of funnel
Product
SNOW® Diamond Series Teeth Whitening Kit | Professional Whitening at Home (1 Serum)
Lands on
Landing page

Why it should work. Proof plus a routine, shown the way a real buyer saves it, reads as social proof, not a pitch.

Tests. Review-count proof against ingredient proof for middle-funnel viewers.

Snow

Sponsored · Meme 01 · Powder Drake

Your toothpaste already works for you. Add to it.

SNOW® Magic Whitening Booster Powder adds natural physical whitening agents to the toothpaste you already use, helping lift surface stains and buildup for a visibly brighter smile after every brush. Peroxide-free, with Hydroxyapatite.

Mix with any toothpaste. Keep your routine.

Keep the toothpaste. Add this.

Drake Hotline Bling meme about Snow

Buying a whole new toothpaste

Powder mixed into the toothpaste you already use

Snow

TRYSNOW.COM

Booster Powder for Any Paste

Shop Powder
Format
Meme template, product swapped in
Persona
Brusher who loves their toothpaste and will not swap it
Reason to buy
No dentist chair
Funnel stage
Top of funnel
Product
Teeth Whitening Powder
Lands on
Landing page

Why it should work. The booster angle removes the biggest objection to switching: giving up a toothpaste you like.

Tests. Humor against a plain product shot for the powder.

Snow

Sponsored · Meme 02 · Tablet Distraction

A new tube just walked into the bathroom.

SNOW® Purple Color Correcting Toothpaste Tablets bring an Instant Brightening Boost with Peppermint Oil, Hydroxyapatite (HAp) and Hydrated Silica. Explore our Purple Collection before life’s big occasions.

Your smile is your most worn accessory.

Sorry, old toothpaste

Distracted Boyfriend meme about Snow

Purple Color Correcting Toothpaste Tablets

Me, mid-brush

My same old toothpaste

Snow

TRYSNOW.COM

Purple Toothpaste Tablets

Explore Purple
Format
Meme template, product swapped in
Persona
Toothpaste loyalist tempted by something new
Reason to buy
Smile as accessory
Funnel stage
Top of funnel
Product
SNOW® Purple Color Correcting Toothpaste Tablets | Instant Brightening
Lands on
Landing page

Why it should work. Tablets are a novelty format, and the temptation joke makes the novelty the point.

Tests. Whether a meme format earns attention for a lesser-known product.

Snow

Sponsored · Meme 03 · Coffee Wine Buttons

No one wants to give up coffee or wine.

Brighten the daily foundation instead: Nano-Hydroxyapatite Toothpaste gently polishes and lifts surface stains, with coconut oil and peppermint for a finish that feels as good as it looks.

Keep the habit. Upgrade the brush.

Coffee or wine? Neither, thanks

Two Buttons meme about Snow

Give up coffee

Give up wine

Me, reaching for a brighter daily foundation

Snow

TRYSNOW.COM

Toothpaste for Coffee and Wine

Shop Toothpaste
Format
Meme template, product swapped in
Persona
Coffee and wine drinker who refuses to change habits
Reason to buy
Ingredients with research
Funnel stage
Middle of funnel
Product
Nano-Hydroxyapatite Toothpaste
Lands on
Landing page

Why it should work. The dilemma is real for the target customer, and the answer is a product, not a sacrifice.

Tests. Occasion-based humor for the toothpaste against the ingredient angle.

Snow

Sponsored · Meme 04 · Brushing Brain

Brushing for 30 seconds? Same.

The average person brushes just once a day, for no more than 30 seconds at a time, even though you are supposed to brush at least twice a day for two minutes. Make the minutes count with 10% Hydroxyapatite Toothpaste, made for everyday use.

A gentle, enamel-conscious formula.

Level up your two minutes

Expanding Brain meme about Snow

Brush once a day, 30 seconds

Brush twice a day, two minutes

Use a toothpaste with 10% Hydroxyapatite

Make every minute count

Snow

TRYSNOW.COM

Make Your Minutes Count

Shop Toothpaste
Format
Meme template, product swapped in
Persona
Honest brusher who knows they rush
Reason to buy
Ingredients with research
Funnel stage
Top of funnel
Product
10% Hydroxyapatite Toothpaste
Lands on
Landing page

Why it should work. A relatable confession opens the ad, then a product answer closes it. Top-funnel viewers self-identify fast.

Tests. Confession humor against product-first copy for cold audiences.

Snow

Sponsored · Meme 05 · Enamel Mineral Sign

Hot take: the mineral your enamel is made of belongs in your pen.

Overnight Teeth Whitening Pen: Hydrogen & Carbamide Peroxide, Potassium Nitrate and Hydroxyapatite (HAp). Hydroxyapatite is the mineral your enamel is made of, and we put it in the pen.

Change our mind? Check the label.

Hydroxyapatite belongs in your pen

Change My Mind meme about Snow

Your whitening pen should have Hydroxyapatite in it

Snow

TRYSNOW.COM

Hydroxyapatite Pen

Shop the pen
Format
Meme template, product swapped in
Persona
Ingredient-curious shopper who debates in comments
Reason to buy
Ingredients with research
Funnel stage
Middle of funnel
Product
Overnight Teeth Whitening Pen
Lands on
Landing page

Why it should work. A debate sign invites comments, and the ingredient is the product's real difference.

Tests. Debate framing for the overnight pen against the native notes ad.

Snow

Sponsored · Meme 06 · LED Nine Minute Plan

The plan: LED, serum, nine minutes.

Our advanced LED light technology supports whitening serums and strips for stain removal. Compatible with any device, so a hands-free session of 9 minutes a day goes with you anytime, anywhere.

Millions of mouthpieces sold worldwide.

Claim to confirm with brand: Confirm 9-minute session on the mouthpiece

Just 9 minutes a day

Gru's Plan meme about Snow

Pick a whitening serum

Put the LED mouthpiece on

Just 9 minutes a day

Just 9 minutes a day

Snow

TRYSNOW.COM

LED Mouthpiece, 9 Minutes

Shop the mouthpiece
Format
Meme template, product swapped in
Persona
Busy shopper who wants a short daily session
Reason to buy
Short daily session
Funnel stage
Middle of funnel
Product
SNOW® LED Teeth Whitening Mouthpiece
Lands on
Landing page

Why it should work. The repeated twist makes the short session the whole joke, which is the lowest-effort promise.

Tests. Time-based promise against the warranty angle for the same device.

Snow

Sponsored · Meme 07 · Guarantee Doge

Refund or replacement within 30 days of delivery.

All SNOW® products purchased on TrySnow.com are covered by our 30-Day Money Back Guarantee. You may request a full refund or a replacement within 30 days of your delivery date.

If you're not 100% satisfied, we'll make it right.

We make it right

Buff Doge vs. Cheems meme about Snow

SNOW: 30-Day Money Back Guarantee

Whitener with no refund policy

Snow

TRYSNOW.COM

30-Day Money Back Guarantee

Shop the kit
Format
Meme template, product swapped in
Persona
Buyer who hesitates over a bigger kit purchase
Reason to buy
Money back guarantee
Funnel stage
Bottom of funnel
Product
SNOW® DiamondSeries® Wireless | Professional Teeth Whitening Kit
Lands on
Landing page

Why it should work. Last-step hesitation is about risk. The guarantee answers it in the brand's own terms.

Tests. Guarantee messaging for retargeting against a review-count message.

Snow

Sponsored · Meme 08 · Subscribe Tuxedo

Buying a tube when you remember is so last year.

Subscribe & save 15% every month on 10% Hydroxyapatite Toothpaste, a gentle, enamel-conscious formula made for everyday use. All subscription orders get free shipping, so the next tube is already on its way.

Subscribe once. Brush every day.

Upgrade how you buy toothpaste

Tuxedo Winnie The Pooh meme about Snow

Buying a tube when you remember

Subscribe & save 15% every month

Snow

TRYSNOW.COM

Toothpaste on Subscription

Subscribe
Format
Meme template, product swapped in
Persona
Repeat toothpaste buyer who forgets to reorder
Reason to buy
Subscribe and save
Funnel stage
Bottom of funnel
Product
10% Hydroxyapatite Toothpaste
Lands on
Landing page

Why it should work. Subscribing is the refined option, and the free shipping line removes the last friction.

Tests. Subscription humor against the plain offer card for existing customers.

Photography and product names belong to Snow. Every ad lands on a page in this package. Memes use real, recognizable templates with Snow product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.