Skip to content
Draft concept by Danilo Vicioso, not affiliated with Snow.
Let's chat
A smiling woman with curly hair holding a Snow whitening pen to her cheek

Snow® Oral Care

Your smile is your most worn accessory.

Whitening that fits your life, not a dentist chair.

Shop the pen

All Reviews

across Snow® products

Find Your New Daily Ritual

A hand tilting the Snow Purple Magic Powder jar

Purple

Explore our Purple Collection to instantly brighten your smile before life’s big occasions.

  • Purple Teeth Whitening Powder

    Purple Powder

    42 Reviews

    Hydroxyapatite (HAp) • Blueberry Extract • Cocoa Extract (Theobroma Cacao)

  • Instant Teeth Brightening Purple Serum

    Purple Serum

    55 Reviews

    Instant Brightening with Color Correcting Technology

  • Snow® Purple Color Correcting Toothpaste Tablets

    Purple Tablets

    62 Reviews

    Peppermint Oil • Hydroxyapatite (HAp) • Hydrated Silica

Explore Purple

Smiles, counted

2.4 + MillionOver 2.4 Million Smiles Served

15,500+Over 15,500 five star reviews

3.7+ MillionOver 3.7 Million treatments shipped

Teeth Whitening Pen

Extra Strength

A pen, a light and a serum for the big day.

Snow Teeth Whitening has a maximum strength serum that whitens teeth in under 20 minutes — perfect for whitening your smile before a big event like a wedding.

Snow is based around a peroxide whitening gel that you paint onto your teeth with a special applicator wand.

Snow also includes a special LED activating light, which makes the gel even more powerful and effective at removing stains.

Nano-Hydroxyapatite Toothpaste
Snow sensitive whitening toothpaste, overnight pen and Magic Powder jar side by side

Sensitive teeth?

Don’t let it stop you from a whiter, more confident smile.

White teeth don’t just affect the way people see you, either. Having a dazzling smile can make you feel more confident and attractive, and feeling that way helps you to project those attributes into the world.

Shop now

  • Overnight Teeth Whitening Pen, close-up of the applicator tipSensitive
  • 10% Hydroxyapatite ToothpasteHydroxyapatite toothpaste

Shop Sets

Build your own bundle

Thankfully, there are plenty of teeth whitening options out there today, and all you have to do is decide which one is best for you.

You can see your regular dentist for whitening, use whitening strips, try some natural remedies, or use more complete at-home whitening systems like Snow.

Shop all

A smile is one of the first things that someone notices about you.

According to a survey by People magazine, a nice smile is actually the number one most desired trait in a potential romantic partner.

What Causes My Teeth To Become Stained?

There are a few different things that can cause your teeth to become yellow or stained. The most common reason for stained or discolored teeth is plaque. If you’ve ever been to the dentist before, you’ve probably heard a lecture on plaque before.

Plaque is essentially just a thin, sticky biofilm that gets left behind on your teeth after eating. It’s pretty easy to get rid of if you brush regularly, but anything that doesn’t get brushed away can actually bind to your teeth and make them look discolored.

Enamel is a thin layer that surrounds every single one of your teeth. It may be thin, but enamel is very, very strong, and it protects your teeth from any damage. When enamel gets eaten away, like by bacteria in plaque, it reveals the softer layer underneath, called dentin.

In addition to other problems, this can cause your teeth to look more stained since dentin is more yellow than enamel. As your enamel starts to get thinner, your teeth will look more and more yellow.

If plaque is left alone for about a day or so, it can mix with minerals in your saliva and turn into tartar, which is a more serious problem. Tartar appears as a yellow-brown deposit on your teeth and is more noticeably discolored than plaque alone.

Tartar is a pretty common condition, with almost 70% of all American adults having some amount of tartar in their mouths.

Teeth Whitening Through The Ages

Ever since people came together and started to form societies, we’ve been looking for the best ways to fight against stained and yellow teeth. In ancient times, people used to chew on little sticks and twigs to rub the food particles off their teeth after eating.

Later on, the ancient Egyptians invented the very first teeth whitening solution when they mixed pumice with a white vinegar solution to bleach their teeth.

Today, we have some better options. The American Dental Association recommends brushing your teeth twice a day, every day, as well as flossing once per day.

Different Kinds Of Stains

Besides plaque and tartar, stains are some of the most common reasons for teeth that look discolored. Stains are typically caused by dark-colored food and drink, which leave behind residue on your teeth.

Extrinsic stains are the most common kinds of stains. They’re called “extrinsic” because they’re just on the outside of your tooth and can usually be brushed away pretty easily. They’re superficial and are usually caused by something you’ve eaten.

Intrinsic stains are a little trickier than extrinsic ones. Instead of just chilling on the surface of your tooth, intrinsic stains go deeper into the inner layers. This makes them a lot more difficult to remove.

Plaque and tartar are much more porous than enamel. This means it’s easy for stains to find places to hold on to.

Why teeth look yellower with age

It’s not just bacteria that can cause damage to your enamel either: it happens naturally as you get older. A lifetime of eating, brushing, and grinding your teeth slowly rubs away at your enamel until you’re left with only a thin layer.

This is why your teeth seem to get more yellow as you age, even if you do a good job of brushing. This is why it’s so important to brush and floss every day! By preserving the enamel on your teeth, you can make sure that intrinsic stains don’t form.

Teeth Whitening Powder

Fact vs Fiction

Experts Break Down The Facts About Teeth Whitening

Would you dare wear red in the presence of a bull? No stinking way! Everybody knows that bulls charge at the color red. Show of hands who believe that bulls charge because they see red?

Wrong. Wrong. Wrong. Put those hands down. Bulls can’t even see the color red. Speaking of myths, there are plenty of myths floating around about teeth whitening. Let’s set the record straight.

Teeth Whitening Is Very Time Consuming
Fiction: Teeth Whitening takes waaayy too long to complete.
Fact: Snow Teeth Whitening only takes 10 minutes! Whoop-whoop!
Teeth Whitening Isn’t Effective on Dental Work
Fiction: Dental work does not take to the whitening serum like our natural teeth.
Fact: Snow Teeth Whitening is absolutely effective at whitening teeth with braces, caps, crowns, or veneers.
Teeth Whitening Is Incredibly Expensive
Fiction: Whitening procedures at the dentist can reach thousands of dollars and that is the only means to effectively whiten teeth.
Fact: Snow Teeth Whitening is less than 1/10th of the cost of in-office dental whitening procedures and provides amazing results in the comfort of your own home!
Teeth Whitening Results Lack Longevity
Fiction: Teeth whitening results typically only last a day or two.
Fact: Snow Teeth Whitening suggests its clients whiten for 21 days straight and once a week after that to maintain a white smile and fight any new stains. No one wants to give up coffee or wine!
10 Things You Need to Start Doing For White Teeth by Your Wedding Day

10 Things You Need to Start Doing For White Teeth by Your Wedding Day

It’s a big day––you’ll want to make sure you have a killer smile that can shine through any veil and stop your partner dead in their tracks.

  1. Brush Often!

    According to one alarming study, the average person brushes their teeth just once a day and for no more than 30 seconds at a time, even though we all know you’re supposed to brush at least twice a day for two minutes. Gross.

  2. Brush Properly

    Overusing whitening toothpaste: It’s designed for occasional use. You need to use fluoride toothpaste to strengthen and clean, and whitening toothpaste to whiten.

  3. Floss, floss, floss!

    Flossing can be a long and drawn-out process, which is why so many of us skip it. But, if you feel that way, invest in a water flosser! You can fill it with water or with mouthwash, saving time and encouraging regular flossing.

    Snow activated charcoal floss

  4. Start Water Pulling or Oil Pulling

    After eating, spend some time “pulling” water through your teeth (basically vigorous rinsing) before spitting it out.

  5. Eating Well (as if you needed yet another reason to)

    A diet rich in whole foods, including plenty of vegetables, can help limit the build-up of stains on your teeth. A good diet really does go a long way!

LED Electric Toothbrush Snow teeth whitening kit Snow Magic Strips

The last five, before you walk down the aisle

  1. Watch out for Food and Drinks that Stain

    Limit your intake of things like wine, tea, and coffee. Sugar is also a major contributor to stains and decay.

  2. Stop Smoking

    Smoking is one of the worst things that you can do as far as stains are concerned, so, if you smoke, think about stopping.

  3. Try Some DIY Teeth Whitening Home Remedies

    Not all teeth whitening home remedies work, but some of them do and it’s worth trying a few of these out, especially if you are on a budget and cannot afford the more expensive treatments.

  4. Use a Whitening Toothpaste

    A whitening toothpaste can help to chip away at the plaque that has formed on your enamel.

  5. Use a Teeth Whitening System!

    A lot of the tips above will help you to whiten your enamel, where extrinsic stains build up. They won’t touch the inner part of the tooth though, where intrinsic stains can build up.

Put an end to your extensive oral hygiene regime and ensure your teeth are gleaming bright when you walk down the aisle. For an added bonus, use it the morning of the wedding to give your teeth that final polish!

Make the kitchen the first step

Okay, so here’s the thing: you can’t whiten your teeth just by eating certain foods. There’s really no magic bullet when it comes to tooth whitening, so it’s important to start with a good foundation of brushing and flossing. Remember, brush twice a day and floss once per day, or the plaque and tartar build-up will make stains inevitable.

Foods That Make Your Teeth More White

  • Apples They’re a great source of malic acid, which is one of the ingredients in most toothpaste. Malic acid encourages the production of more saliva, which helps to wash away any junk on your teeth.
  • Raisins Chewing on raisins promotes saliva production, just like the malic acid in apples, so they’re a great choice for a healthy snack that cleans your teeth at the same time.
  • Broccoli Just like the chew sticks that our ancestors used all those years ago, crunching on broccoli can rub away some stains and food debris all by itself.
  • Cheese Chewing on a piece of cheese will produce extra saliva, which is always a good thing. Cheese is also a really good source of minerals like phosphorus and calcium, which can help to strengthen your enamel.

Foods That Make Your Teeth Less White

  • Candy The acids and sugars in candy can do a real number on your enamel, more than almost any other food.
  • Soda It’s chock full of acid and sugar, plus dark-colored sodas can leave stains on your teeth. If you really want to have a soda, use a straw, so the liquid doesn’t touch your teeth.
  • Coffee You can see significant residue on your teeth after only one or two cups of coffee, so be sure to brush well after drinking it.
  • Bread When you chew on a slice of bread, the saliva in your mouth breaks the starches down into sugar, which causes damage to your enamel.

As a general rule, the darker the food or drink, the more it will stain. You might not see the same dramatic results that you would with peroxide-based whitening products, but these foods can really make a difference in the color of your teeth.

Love it or send it back

Your new beauty ritual.

What does it take to have a beautiful smile? Well, a beautiful smile begins with beautiful lips.

So what are you waiting for? Try Snow today and take our quiz to find out what’s staining your teeth!

Shop the shelf

A smiling woman holding a Snow whitening pen Snow Whitening Mouthwash Snow teeth whitening products tongue cleanser